They see orders.Your competitors see orders.You see people.
Connect your store and never miss an important customer again.
Activate VIPs, create meaningful personas, and send personalized outreach.
Every order becomes an opportunity.
Your next influencer partnership, press mention, or wholesale deal is already in your customer base. Mercana helps you find them.
How brands use Mercana
Find influencers hiding in plain sight.
Discover which customers have audiences worth tapping into and turn them into your most effective acquisition channel.
Stop guessing why customers churn.
Finally see the patterns behind your best cohorts. Know which industries, lifestyles, and demographics actually retain.
Re-engage with context, not guesswork.
Win back churned customers with outreach personalized to who they actually are—not just what they bought.
A 360° view of who's actually buying.
Jobs, socials, demographics, home values, and interests. Automatically enriched from your orders at 90%+ accuracy with public data.
Discover. Understand. Activate.
Customer Archetypes
Discover the personas in your customer base
Reveal patterns that would cost thousands in surveys. We enrich every customer with 100+ data points, then cluster them into personas with finetuned AI models built to find lookalikes.
Company Detection
See where your customers work
See which companies have employees buying from you and identify enterprise and wholesale opportunities.
Integrations
Connect your favorite tools
Sync with Shopify, Klaviyo, HubSpot, and more. It only takes 2 minutes to set up and we support a bi-directional sync.
Activation Tools
Turn insights into personalized outreach
Every VIP is different. Use what you know—their job, their audience, their interests—to reach out the right way. Whether that's a quick DM or a proper business email. Mercana helps automate the busy work.
Customer intelligence that pays for itself.
Brands discover pro athletes, 100K+ influencers, and corporate buyers in their first week.
Then we help you turn them into affiliates, partners, and revenue.
Starter
$79/mo
Find the VIPs hiding in your customer base.
1,000 enrichments per month
2,000 one-time backfill enrichments
Real-time Slack alerts when VIPs order
15+ VIP categoriesathletes, influencers, execs, and more
VIP leaderboard ranked by followers
Pipeline management to track VIPs
AI-powered search across your customers
RFM & retention analytics
Growth
$299/mo
Custom targeting. Automated activation.
5,000 enrichments per month
5,000 backfill enrichments
Custom signalse.g. fitness influencers with 50K+ followers
PersonasAI clustering & tagging
Automated VIP outreachemail, Instagram DM, LinkedIn
Company detection for B2B opportunities
Scale
Custom
Built around your workflow.
Custom enrichment volume
10,000 backfill enrichments included
Everything in Growth
Custom integrationsJira, Linear, webhooks
Volume pricing available
Questions & Answers
Ready to understand your customers?
You've already done the hard work of acquiring your customers. Mercana helps you understand who they are and turn that knowledge into growth.